We believe that how we spend our time and money reflects the world we aspire to see. Everyone should be able to understand the impact of the brands they buy, investments they make, and companies they engage with.


You should be able to make decisions that align with your values. 

We believe everyone should have access to credible information and tools to buy, invest and work for the causes they care about, such as creating a sustainable future, supporting equality, or ensuring health and well-being for all.


Your money is powerful, and can help reshape our economy and planet.

Publicly-traded companies are accountable to investors and shareholders, including through shareholder resolutions and criteria that companies must meet to be included in some portfolios (such as Blackrock’s). Making informed decisions about your purchases and investments is one of the most powerful ways to help accelerate the reshaping of our economy and planet.


Transparency and credible sources are critical for assessing impact.

There's no perfect way to measure the impact of a brand, company or investment fund, but transparent, high-quality data can help you make the most informed decisions possible. Ethos uses more than 180 credible metrics from non-corporate data sources, as well as data directly from corporations. We share the metrics and sources that make up every company and fund rating (you can see them on cause profiles or company profiles). We also believe in a continuous process to improve our ratings, and we are always seeking input from credible sources.


Financial well-being is also important.

Being smart with your money is also important. We believe you should have information to make sound purchase and investment decisions that support financial well-being as well as impact on the causes you care about. Along with a growing body of research, we also believe that positive impact on the environment and society can support strong investment performance. For example, out of more than 200 reviewed studies from academic research, industry reports, and newspaper articles, more than 80% demonstrated that prudent sustainability practices have a positive influence on investment performance.

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